NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - April 15, 2025 | 469 5 minutes read
Victorinox, the Swiss Maison of craftsmanship and innovation, has officially launched the I.N.O.X. Chrono India Edition, a testament to resilience, elegance, and performance. Designed exclusively for the Indian market and limited to just 500 pieces, these exceptional chronograph watches are collector’s pieces that fuse Swiss precision with the grandeur of Indian sophistication.
The I.N.O.X. Chrono India Edition is available in two distinct variations—one adorned with an exquisite rose gold PVD case and bezel, and the other featuring a rose gold PVD case with a bold black PVD bezel. Both versions are complemented by a sleek black rubber strap, a seamless blend of modernity and timeless appeal.
Speaking on this special launch, Debraj Sengupta, Managing Director-Sales & Marketing, Victorinox India, shared his enthusiasm: "We had to have something special for India as this is a great way to connect with our culturally strong country. Hence, we launched the Rose Gold I.N.O.X Chronograph in two versions—it’s the right connect for the myriad festivals that Indians enjoy. We made the right watch, a perfect fit for all the ceremonies that we celebrate in our country, 250 units of each, which is a total of 500 pieces. ‘Prepared for Excellence’ isn’t just a tagline; it’s a testament to this watch’s craftsmanship. A unique fusion of Swiss precision and Indian spirit."
The unique design piece perfectly balances strength, elegance and performance with a smart integration of details from the brand’s roots. “I.N.O.X. is the most iconic Victorinox watch collection and is the inspiration behind our new design approach,” explains Arianna Frésard, Head of Category Watches at Victorinox. “We have blended elegance, strong geometrics, and industrial codes in a combination of functionality, resistance, and innovative material mixes. The outcome reflects our industrial-derived ability to deliver modern sophistication.” Both timepiece styles will only be available in India.
Uncompromising Craftsmanship & Swiss Engineering: Victorinox’s dedication to excellence is evident in every detail of the I.N.O.X. Chrono India Edition. Designed and manufactured at the Victorinox Watch Competence Center in Delémont, Switzerland, this timepiece embodies the brand’s commitment to precision and durability. Equipped with antimagnetic protection, it ensures accuracy and reliability, while its shock-resistant design allows it to withstand the most demanding conditions. Additionally, the watch is ISO-certified for water resistance up to 200m, making it a perfect companion for any adventure. The chronograph movement further enhances its functionality, delivering superior performance.
Paying homage to the legendary Swiss Army Knife, the I.N.O.X. Chrono India Edition features design elements that reflect the brand’s iconic heritage. The reworked signature bezel, reminiscent of a precisely carved pocket knife, adds a distinctive touch, while the Alox pattern on the pushers further reinforces its connection to Victorinox’s roots. Even the secondhand counterweight is designed to echo the silhouette of the Swiss Army Knife, seamlessly blending tradition with innovation.
Masterful Manufacturing & Personalization Options: Victorinox has leveraged its century-old expertise in industrialization and steel craftsmanship to create a watch of exceptional durability and precision. Every component is meticulously engineered, and final touches—such as the hand-finishing of case edges—demonstrate the brand’s commitment to quality. Each watch undergoes rigorous quality control at every stage of production, ensuring that it meets Victorinox’s uncompromising standards.
To enhance customization and versatility, the I.N.O.X. Chrono India Edition features an innovative strap-changing system that allows users to switch between rubber, leather, paracord, wood, and more, without tools, in just seconds.