India’s leading footwear company, VKC, continues its rapid retail expansion with the inauguration of its 17th ‘My VKC’ Exclusive Brand Outlet (EBO) in Tamil Nadu. The new store, located in Mettupalayam, was inaugurated by franchisee owner Akbar and his family, in the esteemed presence of A Mehariba Parvin Asraf Ali, Chairman of Mettupalayam; P Chinna Kaamanan, Inspector of Police; S M Vazzer Ahmed, Managing Director of SM Anifa & Sons; and M Babu and Premraj M A, Directors at VKC India.

The launch aligns with VKC’s mission to bring contemporary global fashion to Tier 2, Tier 3 cities and rural regions across India through its ‘My VKC’ and ‘Only VKC’ retail formats. The new outlet in Mettupalayam is set to offer high-fashion footwear at affordable prices, catering to men, women, boys, girls, and children.

The store will house all of VKC India’s flagship brands including VKC Pride, VKC Debon, GoodSpot, Eezy, Ja.May.Ka, and Debongo. Among these, Debongo’s newly launched sub-brand ‘Go Planet-D’ stands out as a milestone in India’s sustainable fashion journey. Launched earlier this month, Go Planet-D is poised to become the world’s first 100% sustainable and circular footwear brand—an initiative that garnered widespread acclaim from national Indian media.

This pioneering brand represents a significant achievement, positioning an Indian company at the forefront of global sustainable fashion. Go Planet-D reflects a rejuvenated India, aspiring to lead on the world stage with innovation and responsibility. The sub-brand has adopted a comprehensive sustainable and circular business model aimed at reducing environmental impact and encouraging eco-conscious consumption in the footwear industry.

In a first for India, Go Planet-D footwear will have a resale value, making it the first Indian brand to introduce resalable used footwear as part of its commitment to sustainability. From May 2025 onwards, all My VKC Exclusive Brand Outlets—including the newly launched Mettupalayam store—will begin accepting bookings for Go Planet-D footwear. Customers can register their bookings by providing their address and foot size at the respective stores.

Commenting on the occasion, a VKC India spokesperson said, “We are excited to open our first ‘My VKC’ store in Mettupalayam and our 17th store in Tamil Nadu. With this new venture, Mettupalayam will gain direct access to contemporary global fashion at affordable prices. The store will feature seven of our power brands, each specialising in unique footwear categories to serve every segment of the community.”

This launch marks another important step in VKC’s journey to revolutionize India’s footwear landscape and make fashion-forward, eco-conscious footwear accessible to every corner of the country.