Casio Computer Co. Ltd, headquartered in Japan and the parent company of Casio India, launches their iconic brand, G-SHOCK's fifth exclusive store in New Delhi. This milestone marks a significant step in the brand's ongoing efforts to expand its retail footprint across India, strengthening it to a total of 66 stores nationwide.

Strategically located at Connaught Place – a prestigious cultural and commercial hub in the heart of New Delhi, this new G-SHOCK exclusive store stands out with its inspiration of décor, showcasing G-SHOCK's subcultures through vibrant street art. Spanning across 850 sq. ft., this G-SHOCK store is the largest exclusive store in terms of square foot area and is set to become yet another milestone store for the growing clout of G-SHOCK in India. The store offers G-SHOCK's iconic styles, including the legendary 5600, 2100, 110, and 6900 series, alongside a curated selection of the latest releases and coveted limited-edition timepieces, as well as the newest launches from the G-STEEL range.

Additionally, customers can explore the neo-retro charm of Casio Vintage timepieces, the sporty sophistication of Casio Edifice 's Chronographs and the timeless elegance of Casio timepieces, catering to diverse preferences under one roof. Set to open its doors to fashion and streetwear enthusiasts and watch connoisseurs alike, this exclusive G-SHOCK store promises an enthralling experience unlike any other.

Speaking on the occasion, Takuto Kimura, Managing Director, Casio India, who inaugurated the store, said: "The launch of G-SHOCK's largest exclusive store in India underscores our commitment to offering the best of our product range in India with a highly immersive experience. Connaught Place, with its vibrant culture and fashion-forward audience, is the perfect setting for this milestone. This store is a true reflection of G-SHOCK's toughness, innovation, and street culture, and we look forward to welcoming customers to explore our latest collections in this dynamic space."

To commemorate the launch of the biggest G-SHOCK store, the brand also unveiled a limited-Edition timepiece designed by renowned Mumbai based graffiti artist Mooz. Inspired by the Indian truck art, the bold colors and eclectic motifs on this timepiece pays homage to the colorful visual language found on trucks across India, often characterized by intricate patterns, bold typography, and symbolic imagery. At its core, the design showcases a majestic tiger, the guardian of highways, symbolizing power and resilience – aligning with G-SHOCK's rugged design ethos. The watch is on display at G-SHOCK's new Connaught Place store, offering enthusiasts an exclusive first look before it officially goes on sale.