INNOVATIVE PRODUCT GLOBAL
HERZOGENAURACH, GERMANY
By IFAB MEDIA - NEWS BUREAU - April 18, 2025 | 197 2 minutes read
PUMA introduces the new V-S1, inspired by the brand’s longstanding history of performance football design, re-imagined for the streets.
The new V-S1 is steeped in 2000s-era football DNA, borrowing from PUMA’s family of V1 football boots, which was known for its radical designs and use of innovative materials like carbon fiber.
The new V-S1’s pitch-inspired look borrows and interprets visual elements from the V1.06, and V1.08. The silhouette is defined by its low-profile shape, asymmetrical lacing, and unmistakable performance accents like its structural heel cage. PUMA’s Formstrip and leaping cat logo are seamlessly integrated into the streamlined design, as silver engulfs the shoe’s upper, further evoking Y2K aesthetics. Material hits on the upper create a symphony of textures, from cracked leather to micro dots and mesh. The V-S1 breaks out in two inaugural colorways, including the vivid “Poised Pink” and metallic “Shadow Gray.”
In a true synergy of football and lifestyle, the V-S1 boldly rethinks performance design, igniting a new and exciting future of hybrid designs.