Quick commerce logistics startup Zippee has announced the launch of Blaze, a pioneering 60-minute delivery service tailored for online marketplaces across India. With this move, Zippee becomes one of the first players to enable rapid delivery and dark store infrastructure beyond grocery, spanning categories like supplements, food & beverage, home decor, fashion, skincare, and pet supplies.

The inaugural cohort of marketplace partners includes Vaaree, Supertails, Haldiram, Mondelez India, and Clinikally, a strong reflection of growing consumer demand for speed and the expansion of rapid fulfillment into diverse product categories.

Blaze is currently live in NCR, Bangalore, and Mumbai, with expansion plans covering five more cities and over 120 marketplaces and brands in the coming quarters.

While quick commerce players such as Zepto, Blinkit, and Swiggy Instamart have redefined grocery and essentials delivery with 10-minute turnarounds, the complex infrastructure and operational requirements have posed challenges for D2C brands, e-retailers, and marketplaces aiming to match such benchmarks. Most continue to rely on traditional courier-based fulfillment models with 3–7 day delivery timelines—leading to increased rates of non-delivery, returns, and customer dissatisfaction.

Founded in 2021, Zippee integrates directly with brands and e-commerce platforms, enabling direct-to-customer deliveries via their own channels. Leveraging a robust network of dark stores and last-mile fleets across 13 cities, Zippee powers same-day, 2-hour, and now 60-minute deliveries for eligible SKUs.

This model empowers brands to meet heightened customer expectations for rapid delivery—particularly in competitive, time-sensitive sectors such as health & wellness, food & beverage, personal care, gifting, fashion, and home essentials.

The Gurgaon-based startup has raised $8.5 million to date from a consortium of investors including South Asia Technology Partners, FMCG major Haldiram Snacks, and notable angel investors such as Kunal Shah, Peyush Bansal, Ashneer Grover, Paramdeep Singh, Tanmay Bhat, Arjun Vaidya, and Raj Shamani.

“Quick commerce is how today’s consumers want to shop: fast and easy. We’re aligning with this shift by delivering products across categories to our online consumers in hours, not days. Partnering with Zippee helps us make that happen and uphold our world-renowned legacy of quality while meeting the demands of today’s market,” said Umesh Kumar Agarwal, Whole-Time Director at Haldiram Snacks, which recently raised $1 billion in a financing round led by private equity firm Temasek.

 

“Traditional logistics players weren’t built for the speed customers now expect. With this launch, we’re helping marketplaces close the quick commerce gap—without ceding control of their brand, customer data, or merchant relationships. This is just the beginning, and we plan to roll out Blaze to a broader set of D2C platforms too,” said Madhav Kasturia, Founder & CEO of Zippee.

 

Zippee projects that 17% of its total shipments will be fulfilled via 60-minute delivery by Q2 FY26, marking a significant leap in the evolution of marketplace logistics.