The market is segmented by distribution channel (offline and online), product (skin care, hair care, and body care), and geography (APAC, Europe, North America, South America, and Middle East and Africa).

The offline segment will account for a significant share of market growth during the forecast period. Specialty stores, supermarkets/hypermarkets, department stores, drugstores/pharmacies, health and wellness stores, and salons and spas are some of the offline channels. These channels provide consumers with easy access to a wide variety of products, which will drive the growth of the market during the forecast period. The expansion of organized retailing is driving market growth. Providers are focusing on strengthening their distribution networks in the organized retail sector to increase sales volume. Organized retail distribution channels such as hypermarkets, supermarkets, and specialty stores allow consumers to physically examine the product before purchasing. They help vendors with marketing, advertising, and promotion. The number of retail outlets is increasing globally, which is increasing the reach and awareness of luxury personal care products, including herbal cosmetics. These factors are expected estimated to fuel the growth of the market during the forecast period. 

Herbal cosmetics market insights -

• Vendors: 15+, including Alna Vedic, APCOS NATURALS PVT. Ltd., Ayur Herbals, Group Fourteen holdings Pty Ltd., HCP Wellness, Herbline, Himalaya Global Holdings Ltd., Jovees Herbal Care India Ltd., Khadi Natural, LOreal SA, Lotus Herbals Pvt. Ltd., MyChelle Dermaceuticals LLC, Patanjali Ayurved Ltd., The Hain Celestial Group Inc., The Procter and Gamble Co., Vaadi Herbals Pvt. Ltd., WALA Stiftung, Weleda Group, Yves Rocher Amerique du Nord Inc., Emami Ltd., among others. 
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• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors. 
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• Segments: Distribution channel (offline and online), product (skin care, hair care, and body care), and geography (APAC, Europe, North America, South America, and Middle East and Africa). 

In 2017, the herbal cosmetics market was valued at USD 70.60 billion. From a regional perspective, APAC held the largest market share, valued at USD 26.12 billion.

Herbal cosmetics market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Herbal cosmetics market - Vendor insights

The global herbal cosmetics market is fragmented due to the presence of several international and domestic players. Established players have a competitive advantage owing to their large scale of operations and the high popularity of their brand names. The competition among vendors is mainly based on product line extensions and innovative offerings. In addition, vendors are investing actively in R&D activities due to regulations regarding product safety. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including. 

• Ayur Herbals - The company offers herbal cosmetics such as Ayur Herbals Charcoal Face Wash, Ayur Herbals Neem and Tulsi Face Wash, and Ayur Herbals Tea Tree Face Wash.
• Yves Rocher Amerique du Nord Inc. - The company offers herbal cosmetics such as 46h nonstop moisturizing gel, Anti fatigue moisturizing fresh gel, Zero blemish moisturizing gel.
• Alna Vedic - The company offers herbal cosmetics such as gold serum, Alan pure Syp blood purifier, and charcoal serum.
• APCOS NATURALS PVT. Ltd. - The company offers herbal cosmetics such as Herb enriched ayurvedic lipstick, Nourishing lip and cheek tint, and Hydrating skin tint.

Herbal cosmetics market – Market dynamics

Major trends

• Rise in adoption of home salon services
• Increasing preference for online shopping
• Growing demand for organic and environment-friendly herbal cosmetics
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Personalized home salon services have become an emerging trend globally. The number of application-based service providers offering at-home makeup services has increased significantly in the past decade. These mobile applications enable consumers to access makeup services at their preferred addresses. The use of such services has increased the consumption of herbal cosmetics such as herbal body lotion, hair care, and face cream. For instance, GLAMSQUAD Inc. (GLAMSQUAD) provides hair, makeup, and special event services. The demand for these services is high, which, in turn, will support market growth during the forecast period.

Key challenges

• High cost of herbal cosmetic products
• Availability of substitute products
• Growing adoption of clinical treatments

Herbal cosmetics are often marketed as luxury products, and their prices are high. As a result, they are unaffordable for various customers. Manufacturers use high-quality raw materials to adhere to strict government regulations. For instance, European importers of herbal ingredients are required to register with the Central Authority for the Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH). As a result, manufacturers are compelled to sell their products at high prices. These factors will challenge the growth of the market during the forecast period.