Ed-a-Mamma, the sustainable clothing brand founded by Bollywood actress Alia Bhatt, has expanded its retail presence with a new store at Phoenix Mall of Asia in Bengaluru. The brand, known for its eco-friendly apparel for children and mothers, offers products made from organic cotton, bamboo, and recycled fibers. The store features a range of thoughtfully designed playwear for children,  aligning with the brand's mission to nurture a love for nature among the younger generation.

This expansion is part of Ed-a-Mamma's growth under Reliance Brands Limited, a subsidiary of Reliance Retail Ventures, which acquired a majority stake in the company in 2023. The new store at Phoenix Mall of Asia, developed by The Phoenix Mills Ltd., marks a significant step in bringing sustainable fashion to more consumers across India.

​Ed-a-Mamma's presence at Phoenix Mall of Asia reflects its commitment to combining style, comfort, and environmental consciousness, offering customers an opportunity to make eco-friendly choices in their fashion purchases.