R&B Fashion, the homegrown value fashion brand under Dubai-based retail conglomerate Apparel Group, has announced the opening of its 27th store in India, located in Sarjapur, Bengaluru. The news was announced on teh company's official Linkedin page. This expansion underscores the brand's commitment to strengthening its presence in the Indian market and catering to the evolving fashion needs of consumers.

​The new store offers a comprehensive range of fashion apparel for women, men, and children, alongside beauty products, accessories, and more. Designed with a modern layout, the store features cutting-edge fixtures and interactive digital screens, enhancing the overall shopping experience for customers.

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R&B Fashion, launched in October 2012 at Muscat Grand Mall in Oman, has rapidly expanded its footprint across the GCC and India. Known for offering quality clothing at affordable prices, the brand operates over 70 stores across seven countries, including the UAE, Oman, Qatar, Bahrain, Kuwait, Saudi Arabia, and India. ​

The Sarjapur store marks R&B's continued growth in Bengaluru, a city that has become a pivotal market for the brand. With this opening, R&B Fashion reaffirms its dedication to providing trendsetting styles and a diverse range of products to its customers.

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Apparel Group, the parent company of R&B Fashion, is a global fashion and lifestyle retail conglomerate headquartered in Dubai. Operating over 2,300 retail stores and representing more than 85 brands, Apparel Group has established a strong presence in the GCC and expanded into markets across India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.

The opening of the Sarjapur store aligns with Apparel Group's strategic vision to bring global fashion closer to Indian consumers, offering them a blend of international trends and local preferences.​