Raisin, one of Indias fastestgrowing contemporary ethnic and fusion wear brands, marked a major milestone with the grand opening of its first Exclusive Brand Outlet (EBO) in Surat. The celebratory launch was graced by popular actress Nitanshi Goel, who inaugurated the store and added a glamorous touch to the brands historic moment.

Known for its timeless yet modern design sensibility, Raisins new flagship store is a physical embodiment of its visionan immersive retail space that blends elegance, comfort, and contemporary ethnic fashion for the newage Indian woman.

Speaking at the event, Vikash Pacheriwal, CoFounder of Raisin, said, "Opening our first EBO in Suratthe city where it all startedis a proud and emotional moment for us. This store represents everything Raisin stands for, and with Nitanshi joining us, it truly feels like a celebration of dreams turning into reality."

Atul Gupta, Franchise Partner of the Surat store, added, "Im thrilled to be part of Raisins journey and to bring this flagship experience to life. This is not just a store, its a gateway to the future of fashion retail in India, and we cant wait to welcome our customers."

With over 250 MultiBrand Outlet (MBO) touchpoints across India, Raisins leap into the EBO format signals a bold new phase. The Surat flagship store offers the complete Raisin collectionfrom elegant ethnic sets and everyday essentials to stylish fusion piecescatering to the versatile wardrobe needs of modern Indian women.

As part of its growth roadmap, Raisin plans to launch 25 more EBOs across the country by March 2026 and is actively inviting franchise partners to join its expansion journey.

The grand launch event saw an enthusiastic turnout of customers, influencers, and media, making it a landmark day for the brand as it continues its evolution from a homegrown label to a national fashion force.