Lakmē has introduced a powerful new sun protection solution with the launch of Sun Expert Dry Matte Fluid SPF 50++++, now enriched with 1% Niacinamide and Ceramide. Developed specifically for India’s harsh UV conditions, this innovative sunscreen offers broad-spectrum protection while delivering visible skincare benefits.

Formulated to meet the demands of hot and humid climates, the new Dry Matte Fluid features a lightweight, non-sticky texture that leaves the skin with a fresh, shine-free, breathable finish. The SPF 50++++ PA rating ensures robust defence against both UVA and UVB rays, helping to prevent sunburn, pigmentation, and premature ageing.

In addition to superior sun protection, the formula includes 1% Niacinamide to help even skin tone and reduce dark spots over time, while Ceramides work to reinforce the skin’s barrier and lock in hydration. The sunscreen spreads easily, absorbs quickly, and layers seamlessly under makeup, making it ideal for daily use in the morning skincare routine.

Designed for all skin types, the product is dermatologically tested and clinically proven to offer effective, long-lasting protection. Sweat- and humidity-resistant, it is especially suited for urban lifestyles and outdoor activities.

With this latest launch, Lakmē continues to innovate at the intersection of skincare and beauty, offering consumers a multifunctional product that protects, nourishes, and enhances the skin—making it a must-have in every modern skincare regimen.