Amorepacific, a global beauty powerhouse, in collaboration with the Korea Tourism Organization (KTO) and with Thomas Cook (India) Limited- India’s leading omnichannel travel services company, as the official travel partner, is all set to delight skincare and beauty enthusiasts with the much-awaited second edition of "Amorepacific Day". Taking place exclusively on Nykaa’s online and offline platforms from 25th April to 27th April, this exciting campaign marks the continuation of the Amorepacific Day initiative—celebrating the harmony of skincare, culture, and community.

This exciting campaign brings together the best of K-beauty and K-culture, offering unbeatable deals on beloved products — from innovative skincare essentials to makeup must-haves. Whether you’re looking to replenish your daily routine or try something new, the Amorepacific Day Sale has something for everyone.

Adding an exhilarating twist to this beauty celebration, Amorepacific introduces an exclusive contest for customers shopping during the sale period. Five lucky winners will be chosen to experience an unforgettable escape to Korea! Winners will receive return flight tickets and accommodation for a 3-night, 4-day immersive Korean adventure. Sponsored by the Korea Tourism Organization, this experience is designed to showcase the very best of Korea’s beauty and culture.

"With Amorepacific Day, we’re thrilled to offer not just exceptional beauty experiences to our customers in India, but also an extraordinary opportunity to discover the heart of K-beauty and Korean culture," says Paul Lee, Country Head & Managing Director of Amorepacific India. "This is our way of expressing gratitude to our loyal customers and inviting them to join our journey in the most memorable way."

Commenting on the partnership, a Nykaa Spokesperson commented, “In collaboration with Amorepacific and the Korea Tourism Organization, Nykaa is proud to bring consumers a once-in-a-lifetime opportunity to win a trip to Korea through the Amorepacific Day Sale. This celebration of K-beauty goes beyond skincare, offering an immersive cultural experience. K-beauty has truly captured the imagination of Indian consumers, and at Nykaa, we've seen the love for Korean skincare and beauty rituals. From glass skin goals to layering routines, our customers are eager to explore the innovation and efficacy that K-beauty offers. The sale is a celebration of that very love, bringing the best of K-beauty to our platforms with exclusive offers and freebies. It’s an exciting fusion of culture, skincare, and aspiration, something we at Nykaa are proud to champion as we continue to make global beauty experiences more accessible and immersive for our community of beauty enthusiasts.”

“K-beauty is one of Korea’s most influential cultural exports, and through this unique campaign, we are inviting Indian consumers to not only experience these products but to discover the country behind them,” said Mr. Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization (KTO). “By blending beauty with travel, we aim to build deeper connections and inspire more Indian travellers to explore the vibrant experiences and culture Korea has to offer.”