TOG AND TRIM AMITOSH MISHRA MADE IN INDIA FASHION LABEL ETawah UTTAR PRADESH COMFORT QUALITY AFFORDABILITY E-COMMERCE 240 GSM T-SHIRTS DRY-FIT POLO SHIRTS UNISEX CLOTHING ANIME PRINTS MINIMALIST CLASSICS GYMWEAR COTTON TEES 300 GSM HOODIE NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - April 25, 2025 | 288 5 minutes read
In an era dominated by fast fashion and fleeting trends, homegrown Indian clothing label Tog and Trim is quietly making a lasting mark on the country’s fashion landscape. With a focus on comfort, quality, and affordability—without compromising on style—the brand has carved out a loyal customer base and a reputation for reliability and thoughtful design.
A Grassroots Beginning
Founded in October 2022 by fashion enthusiast and entrepreneur Amitosh Mishra, Tog and Trim was born in the small town of Etawah, Uttar Pradesh. From its inception, the brand’s mission has been clear: to create durable, stylish, and comfortable fashion that is accessible to all. What began as a modest venture is now a growing movement, with the brand having fulfilled over 10,000+ orders across India and maintaining an impressive record of zero customer disappointments—a rarity in the e-commerce space.
Made in India, Designed for India
One of the brand’s distinguishing factors lies in its deep understanding of Indian consumers and climates. Every garment is designed and manufactured in India, keeping in mind local body types, weather patterns, and aesthetic preferences. This India-first approach is reflected in every aspect of the brand’s product range—from the materials chosen to the silhouettes offered.
Product Excellence and Range
Tog and Trim offers a wide variety of wardrobe staples, including basic t-shirts, classic polos, oversized graphic tees, joggers, and shorts. Key highlights include heavy-weight 240 GSM oversized t-shirts and dry-fit polo shirts with zipper detailing—both combining aesthetic appeal with high functionality. Each piece is crafted from premium fabrics that promise comfort, durability, and long-lasting wear, with special attention paid to finishing touches such as stitching and labeling.
Fashion for All
With a strong belief that fashion should be inclusive and affordable, the brand has ensured its pricing remains budget-friendly. Its collections are also unisex and trend-forward, with options that appeal to a broad audience, from fans of anime prints to those who prefer minimalist classics, gym-ready outfits, or casual crop tops.
Season-Ready Collections
Understanding India’s extreme seasons, Tog and Trim has tailored its offerings to suit year-round needs. Cotton-based tees and tops are perfect for summer, while 300 GSM hoodies and sweatshirts offer warmth and comfort during colder months. The brand’s focus on seasonal versatility ensures that customers have reliable fashion options throughout the year.
Building a Community with Heart
Beyond its products, Tog and Trim stands out for its customer-first philosophy. The brand actively engages with its customers, offering personalized support, handwritten notes, and small gestures of appreciation. A notable initiative includes an additional 5% discount on all prepaid orders, with no minimum purchase—a token of gratitude to their loyal base.
Looking Ahead
As Tog and Trim enters 2025, the brand is set to expand further, with plans to launch dedicated women’s fashion collections, grow its gymwear line, and collaborate with creators and communities across India. With Amitosh Mishra at the helm and a dedicated team backing him, Tog and Trim is poised to become a household name for everyday fashion in India.
Conclusion
What began as a small-town dream is fast becoming a national fashion phenomenon. Tog and Trim’s journey is a testament to the power of passion, purpose, and persistence in a competitive market. For college students, working professionals, fitness enthusiasts, and anyone seeking fashion that resonates with their lifestyle—Tog and Trim promises to deliver.
The brand is also gearing up for what it promises will be its biggest product drop yet, with buzz already building among its fans and followers. As the brand continues to grow, its mission remains the same: to make everyday fashion not just better—but truly remarkable.