PARTNERSHIP NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 19, 2023 | 23 2 minutes read
Leading fashion e-commerce giant, Shein, is all set to make a grand re-entry into the Indian market. According to sources, they have partnered with Reliance Retail to establish their brand once again. Shein had previously faced a ban by the Indian government in 2020, citing unsatisfactory quality and safety measures. However, with this partnership, Shein is expected to come back stronger and better than before.
Almost three years after getting banned in India, Chinese online fast fashion brand Shein is re-entering here in partnership with the country's leading retailer Reliance Retail, said industry sources. Shein was one of the apps, which was banned by the Ministry of Electronics and Information Technology in June 2020 after tension with China escalated on the Himalayan borders. Now Shein has partnered with Reliance Retail and will operate through the retail arm of Mukesh Ambani's Reliance Industries to tap one of the fastest growing fash fashion markets globally. An e-mail sent to Reliance Retail over the development remained unanswered by the time of filing of the story.
Shein, which is facing scrutiny in some markets as US over sourcing would utilise the opportunities available here. It will be sourcing for Shein's global operation for the middle east and other markets, the source added. Reliance Retail, which has a vast portfolio of fashion brands in its kitty, would also get benefitted.As part of the agreement, Shein could use Reliance Retail's sourcing capabilities, warehousing and logistics infrastructure along with the retailer's huge portfolio of online and offline stores.
It was banned along with 59 apps by the government, which had said at the time that these platforms posed a 'threat to sovereignty and integrity'. However, Shein products were available in the online market through e-commerce platforms as Amazon. The issues were also taken before the Delhi High Court.
Credit Lines : PTI