Phoenix Marketcity Bengaluru is delighted to announce the launch of Allen Solly Girl, the brand’s first exclusive store for girls in South India. With this milestone, the mall continues to enhance its reputation as a premier destination for fashion-forward retail experiences.

Allen Solly Girl, a dedicated line under Aditya Birla Fashion and Retail Ltd., brings a fresh, playful, and confident style ethos to the wardrobes of young girls aged 6 to 14. Known for its vibrant colours, trend-led designs, and comfortable fabrics, the brand blends fun with fashion, offering a wide assortment of casual, party, and occasion wear tailored specifically for young girls.

The new store features a lively and modern ambience designed to appeal to young shoppers and parents alike. The collection on display includes everything from everyday essentials to special occasion outfits, all created with attention to detail and a deep understanding of what today’s young girls love to wear.

With this addition, Phoenix Marketcity Bengaluru strengthens its portfolio of first-in-city brand launches and continues to set benchmarks in retail innovation. The launch of Allen Solly Girl is another step in offering an unmatched variety of choices to shoppers, especially families looking for stylish, age-appropriate fashion for their children.

This exclusive opening reflects the mall’s ongoing commitment to bringing new, exciting, and high-quality retail experiences to its visitors.