playR, one of the leading innovator in sportswear, equipment, and accessories, has announced the launch of its latest collection, ‘Player Essentials’, designed to enhance performance and provide unmatched comfort for athletes at all levels. The collection, meticulously crafted with advanced fabric technology and ergonomic design, aims to support athletes across diverse sports categories, including Cricket, Running, Fitness, Training, Yoga, and more.

Key Highlights of the Player Essentials Collection:

• Apparel: Engineered for comfort and utility, including Training Tees for intense sessions, Core Run Tees for lightweight breathability, Terrain Tees for gym wear and everyday fitness, as well as Sports-Specific Cricket Whites (for juniors and adults), After-Sport Jackets, and Versatile Shorts and Pants.

• Equipment: Specialized gear for various sports, including Cricket Bats, Balls, Guards, Yoga Mats, Bikes, and other fitness essentials.

• Daily Accessories: Performance-focused items like Protein Shakers, Sippers, Caps, Performance Socks, and more, designed for convenience and durability.

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Ravi Kukreja, Co-Founder of playR and Director at iCOREts Private Limited, emphasized the brand’s commitment to empowering athletes, stating, “At playR, we believe running—and sports overall—is more than just a physical activity; it’s a lifestyle. The ‘Player Essentials’ collection is built for those who demand durability, precision, and comfort in every stride. With performance-driven design and superior fabric technology, playR empowers athletes to push boundaries and achieve their best.”

Since its inception in 2022, playR has established itself as a trusted merchandise partner for some of the biggest names in cricket. In 2025, the brand proudly extends its merchandise partnership with Chennai Super Kings and newly joins hands with Gujarat Titans and Sunrisers Hyderabad, further solidifying its presence in the world of professional sports. The company remains dedicated to its ‘PLAYER FIRST’ philosophy, focusing on real-world athlete needs and continuously innovating to meet the demands of modern sports.