Premium Japanese lingerie brand, Wacoal India, announces the launch of its latest store at Sky City Mall, Borivali, further expanding its presence in Mumbai. Following the success of Wacoal’s new flagship store at Phoenix Palladium, this new outlet brings Wacoal’s signature blend of comfort, innovation, and elegant design to the heart of Mumbai’s growing western suburbs.

Strategically located in one of the city’s newest and most vibrant retail destinations, the Sky City Mall store is part of Wacoal’s larger mission to make premium intimate wear more accessible to today’s modern, style-conscious women. The store will showcase Wacoal’s latest collections, from everyday essentials to elegant pieces for special occasions, each crafted with the brand’s signature attention to detail and quality.

"At Wacoal, we are dedicated to helping every woman find the perfect fit through superior design, premium quality, and personalized service.” said Pooja Merani, COO of Wacoal India, “The launch of our new store at Sky City Mall allows us to serve a growing base of customers in Borivali,  a market that reflects the evolving aspirations of young professionals and families seeking quality and style in intimate wear. We are excited to continue building a strong retail presence across India."

Spanning 550 sq. ft., the store has been designed to optimise space while providing a premium and comfortable shopping experience. With features such as private fitting rooms, aesthetic furniture, and a spacious layout, the new store aligns with Wacoal’s global standards of retail excellence and brand consistency.

Catering to diverse body types, the new store will feature Wacoal’s signature collections across lingerie, loungewear, and sleepwear, offering everyday essentials as well as luxurious options. While the brand maintains a global product range, Wacoal India remains highly attuned to local customer preferences, using feedback and market research to continuously innovate and enhance its offerings.

The launch of the Borivali Sky City store is part of Wacoal’s broader strategy to increase its presence in key Indian markets, providing access to premium lingerie. Mumbai has long been one of the most important cities for Wacoal, and this new store will allow the brand to reach more customers in the rapidly growing western suburbs.

With 17 exclusive stores now operational across India, the brand is on a steady growth trajectory, aiming to open several more stores over the next 12–18 months across major Indian cities, alongside strengthening its e-commerce and multi-brand outlet presence.

Wacoal’s vision for the Indian market is to combine its 70 years of legacy in high-quality craftsmanship with a deep understanding of the modern Indian woman’s needs. The brand has seen great success in cities like Mumbai, Delhi, and Bangalore, and with each new store opening, Wacoal is enhancing its connection with women across the country. Wacoal’s extensive product offerings, ranging from everyday wear to seasonal collections, are designed to cater to the diverse preferences of Indian women, empowering them to feel confident no matter their occasion.