Garden Vareli, a renowned name in Indian textiles, has recently announced its collaboration with the theatrical production My Name is Jaan. This partnership was shared on LinkedIn by Mahendra Singh Bhadouria, CEO of Garden Vareli, marking a significant cultural association for the brand.

Established as Garden Weaving Factory in 1921, Garden Vareli gained prominence in the 1980s and 1990s with its vibrant sarees and innovative advertising campaigns featuring prominent models and Miss India winners. The brand became synonymous with elegance and modernity in traditional Indian attire. 

The collaboration with My Name is Jaan, a musical play celebrating the legacy of Gauhar Jaan, was celebrated at a media launch event in Kolkata. The event was graced by the play’s director, Abanti Chakraborty, and leading actress, Arpita Chatterjee. This partnership underscores Garden Vareli's commitment to supporting the arts and preserving cultural heritage.