Reliance Retail's omnichannel beauty platform, Tira, has inaugurated its 20th store in India at Nexus Elante Mall, Chandigarh, marking a significant milestone in its expansion journey. Situated on the ground floor of one of North India's premier shopping destinations, the new store offers customers an immersive beauty retail experience.

Launched in April 2023 under the leadership of Isha Ambani, Tira aims to redefine beauty retail in India by providing a seamless and personalized shopping experience. The platform offers a curated selection of global and homegrown brands across makeup, skincare, haircare, and wellness categories. Tira's integration of technology, including AI-driven tools, enhances product discovery and customer engagement. 

The opening at Nexus Elante Mall underscores Tira's commitment to expanding its physical presence in key markets. The mall, known for its diverse retail offerings, provides an ideal location for Tira to connect with beauty enthusiasts in the region.

Tira's expansion aligns with Reliance Retail's broader strategy to establish a strong foothold in the beauty and personal care segment, catering to the evolving preferences of Indian consumers.

Customers in Chandigarh are invited to visit the new Tira store at Nexus Elante Mall to explore the latest in beauty offerings and experience the brand's commitment to quality and innovation.