AMAZON FASHION GEN Z SERVE NEXT GEN STORE 3X GROWTH TIER II AND III CITIES CHANDIGARH KOCHI PATNA NAGPUR JAIPUR SURAT 350 BRANDS 2 MILLION PRODUCTS FAST FASHION BUDGET-FRIENDLY SUSTAINABLE VIRTUAL TRY-ON STYLE SNAP IMAGE-BASED SEARCH A NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 20, 2025 | 197 2 minutes read
Amazon Fashion has rebranded its GenZ-dedicated online storefront from 'Next Gen Store' to 'Serve'.
The online store has seen 3X growth in Gen Z customers and a 40 per cent year-on-year increase in shoppers from Tier II and III cities like Chandigarh, Kochi, Patna, Nagpur, Jaipur, and Surat, since April 2023, a company statement said.
Amazon Fashion has refreshed its storefront, now featuring more than 350 brands and over 2 million products. The updated platform offers a mix of fast fashion, budget-friendly options, and sustainable choices.
The overhaul is part of Amazon Fashion’s broader push to connect with Gen Z shoppers. The platform now includes features like virtual try-on, image-based product search with Style Snap, and AI-powered personalisation tools such as Rufus.
