LEVI’S BLUE JEAN ORIGINAL FASHION LEVI’S BLUE JEAN CELEBRATION DENIM PERFECT FIT STYLES EVERY BODY CUSTOMISATION BACK PATCH INNOVATIVE INTERACTIVE TOOL LEVI’S FIT FINDER PERSONAL SELF-EXPRESSION MADE FOR YOU MAY 20 TO 27 FIRST-OF-I NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 20, 2025 | 113 2 minutes read
It all starts with the blue jean—a Levi’s original that changed the way the world dresses. Spotlighting one of the most iconic pieces of clothing that has transformed the fashion landscape, the Levi’s Blue Jean Celebration is all about finding your perfect denim fit, with a wide range of styles designed for every body. From a unique back patch customisation to an innovative & interactive tool like the Levi’s Fit Finder, the campaign is focused on making denim personal. It’s an invitation to discover jeans that feel made just for you - and to wear them your way.
From May 20 to 27, Levi’s introduces a first-of-its-kind customisation experience: the chance to personalise the brand’s iconic back patch. A detail long associated with originality and craftsmanship, the patch becomes a platform for self-expression, featuring names or words that reflect what matters most to the wearer.
