In a landmark celebration of legacy and innovation, Phoenix Palladium, Chennai’s most luxurious retail destination, hosted an exclusive horological showcase - ETHOS SUMMIT x Second Movement—redefining the landscape of experiential luxury in South India on Sunday, 18th May 2025.  This invite-only evening brought together the crème de la crème of Chennai’s watch collectors and connoisseurs for an unforgettable celebration of elegance.

In collaboration with ETHOS – Second Movement, India’s most trusted platform for certified pre-owned luxury watches, Phoenix Palladium transformed its precinct into a sanctuary for fine watchmaking. Attendees were granted rare access to a curated selection of mint-condition timepieces from iconic maisons including Rolex, Patek Philippe, Audemars Piguet, Jaeger-LeCoultre, Louis Moinet, Omega, Cartier, Panerai, and Arnold & Son.

Among the undeniable showstoppers was the legendary Audemars Piguet timepiece, famously worn by Shah Rukh Khan—a piece that drew gasps from seasoned collectors for its storied provenance and unique design. Every watch on display not only told a story of craftsmanship but also stood as a testament to heritage and the enduring art of fine watchmaking.

With the ETHOS SUMMIT, Phoenix Palladium reaffirmed its position not just as a retail haven, but as South India’s leading curator of immersive, high-luxury experiences. By hosting this prestigious event, the destination continues to elevate Chennai’s presence on the global luxury map.