Beyond Basic, a homegrown rising beauty brand, is poised to enter the domestic and overseas premium beauty space with a strong product range and mindful marketing approach. A brainchild of a sibling duo based out of Mumbai and Los Angeles is launching as a multifunctional skincare brand, and it is devised to provide high-performance products while keeping the complicated routines away.

Crafted with Created from a shared frustration with the overwhelming nature of modern beauty, Beyond Basic offers a curated range of skincare essentials that simplify, streamline, and elevate daily care. Beyond Basic is rooted in the philosophy of “less but better.” The brand replaces cluttered, multi-step regimens with effective, multifunctional solutions designed to simplify and elevate daily skincare. With products that serve more than one skin need at a time, Beyond Basic empowers consumers to care for their skin without the burden of excessive layering Beyond Basic upholds the use of natural and skin-friendly ingredients to support skin nourishment and steers clear of any aggressive ingredients. Rooted in a harmonious balance of science and nature, each product underscores thoughtful skincare technology with tried-and-true natural ingredients, creating routines that are effectively uncomplicated.  

The launch collection, titled Aloe Berry, speaks about the brand’s philosophy of providing multitasking formulas that come straight from soothing aloe vera and antioxidant-rich berries. These ingredients provide nourishment, calmness, and protect the skin and help revitalise its natural glow. The products are ideal for busy, ambitious individuals be it for their early morning meetings or long-haul flights and everything in between. The initial product lineup includes the Aloeberry Moisturiser + Primer, which delivers lightweight hydration with a smooth, soft-focus finish ideal for skin prep. The Aloeberry Tinted Face Sunscreen SPF 50 PA+++ provides broad-spectrum protection and also helps in evening the tone with no white cast. Yet another crucial addition is a Tinted Body Lotion that provides a subtle, natural-looking glow that complements facial makeup for an even and radiant look.

Speaking about the launch of Beyond Basic, Heena Shah & Aakash Raj, Co-Founders, Beyond Basic,said, “We created Beyond Basic because we tried an exhaustive range of multi-brand skincare products that felt more like a chore than self-care. Our goal was to develop products that simplify routines while remaining effective and multifunctional.” Positioned between premium beauty and everyday utility, Beyond Basic is setting a new standard for multifunctional skincare.