In a city where speed is often lost to traffic, NEWME is rewriting the playbook of super fast fashion. The fashion-tech brand most loved by Gen Z women across India is now offering a first-of-its-kind promise with NEWME Zip—your favourite fashion delivered to your doorstep in under 60 minutes. Bengaluru becomes the second city to experience this breakthrough, after a successful pilot in Delhi-NCR where NEWME operates on a 90-minute window.

Over the past 3 years, NEWME has redefined how India experiences fast fashion—through weekly drops, a strong digital presence, and now, a delivery model that matches the pace of its young, trend-sensitive audience. With 14 experience-first stores across the country and a growing community online, the brand’s focus has consistently remained on building an omni-channel ecosystem that’s high on speed, relevance, and seamless accessibility.

What sets this development apart is its scale and ambition, over 1,500 styles are available for rapid delivery with NEWME Zip across Bengaluru. This has been made possible through a network of city-wide dark stores, designed to bring trendiest styles closer to the customers—physically and digitally. In early trials, NEWME fulfilled orders within 30 to 60 minutes, even navigating Bengaluru’s peak traffic hours.

“Gen Z is clear in what they want—style that’s current, access that’s instant, and experiences that feel personal,” said Sumit Jasoria, Co-founder & CEO, NEWME. “The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow. With NEWMe Zip and a promise of under-60-minute delivery in Bengaluru, we’re building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.”

The brand plans to scale its dark store footprint in the city in response to demand, and is already gearing up to bring NEWME Zip to Mumbai and Hyderabad in coming months. At a time when most fashion brands still operate on multi-day delivery cycles, NEWME Zip underscores its commitment to real-time fashion access—bridging the gap between inspiration and ownership in just a few taps and minutes.