2.Oh!, a science-first hair company, whose products are crafted in Italy and created for India, is now bringing #HappyHairDays to all Nykaa customers!

2.Oh!’s range of products is for the fashion-forward who love to experiment with their looks with semi-permanent hair colors that come in shades of vivids, pastels and signature browns. The brand’s DIY hair lightening kit that preps the hair for an at-home hair color session will also be available on Nykaa.

For those who want to protect and hydrate their hair with products crafted from well-researched, top-quality ingredients, the Leave-In Conditioner and Hair Repair Serum in Crème are perfect.

“We’ve seen overwhelming feedback for our products from all the channels we are present in currently! We’re thrilled to finally have our range on Nykaa, one of India’s leading beauty platforms. Each product of ours is thoughtfully and scientifically formulated, using the best ingredients that work wonders for Indian hair and our specific climate needs. We look forward to sharing many more #HappyHairDays with the Nykaa family,” says Ritu Vijayvergiya, Co-founder, 2.Oh.

Customers looking to strengthen and rebuild their roots will love the Reconstruction Shampoo and Mask. The 3-in-1 Hairspray offers volume, shine and protection all in one spritz while the blue-violet pigments in the Anti-Yellow Shampoo neutralise yellow undertones and brassiness of highlighted and bleached hair, also thoroughly cleaning grey hair. The Clear Gloss is that magic potion for a mirror-like shine in a jiffy making one party ready at short notice.