Today, Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga in partnership with Born This Way Foundation.

A Shared Vision: Lady Gaga and Sephora Champion Beauty and Belonging

At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind, inclusive, joyful, inspiring community, where everyone can safely explore and express themselves, mirroring Sephora’s purpose and vision. The film highlights “Classes for Confidence,” a program that brings community members together around a shared passion for beauty and storytelling.

“At Sephora, we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty,” said Deborah Yeh, Global Chief Marketing Officer of Sephora. “Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us.”

Sephora celebrates Pride by Supporting Youth Mental Health Through the Kindness in Community Fund

From June 1 through June 30, $1 USD from every Haus Labs product purchased at Sephora (or the equivalent in local currency) will be donated to Born This Way Foundation*, a nonprofit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, that empowers and inspires young people to build a kinder and braver world that supports their mental health.

“Haus Labs is built on the belief that artistry and self-expression are tools of empowerment,” said Angela Simpson, Chief Marketing Officer, Haus Labs by Lady Gaga. “This campaign is about showing up as you are and celebrating what makes each of us unique. We’re proud to partner with Sephora to support the next generation of changemakers."

Donations will go to Born This Way Foundation’s Kindness in Community Fund, a youth-driven global grantmaking program funding grassroots organizations that support the mental health and wellbeing of young people by providing safe community spaces and resources that meet their needs, reflecting both Sephora’s and Born This Way Foundation’s deep commitment to building a kinder, braver world for young people.

“Born This Way Foundation has always been driven by the passion and leadership of young people, a vision my daughter, Lady Gaga, and I shared from the start," said Cynthia Germanotta, President and Co-founder of Born This Way Foundation. "We’re honored to partner with Sephora and Haus Labs to reach even more young people with the message that they are seen, valued, and supported.”

Sephora and Born This Way Foundation invite the public to nominate organizations making a positive impact for LGBTQIA+ communities, to receive these grants. Nominations will be accepted through Born This Way Foundation’s website until June 30, and final grantees will be announced by December 2025.

“We are proud to leverage the power of our brand and our community to raise awareness around inclusivity and to support the mission of the Kindness in Community Fund. We hope to make a big impact thanks to the mobilization of our community of 74 million members,”said Deborah Yeh.

With Sephora’s global reach, donations will be directed from 20 markets where SEPHORA operates, including Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States*.