Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), has officially opened its 33rd exclusive brand outlet, marking its first store in Chandigarh. Located in the vibrant Sector 7C, the new store strengthens Jaypore’s presence across India while bringing its celebrated blend of heritage and handcrafted luxury to the region.

The store showcases Jaypore’s signature collections—ranging from intricately crafted apparel and silver jewelry to thoughtfully designed home décor and accessories—each rooted in India’s rich craft traditions. With this expansion, Jaypore continues to champion the stories of Indian artisans and revive age-old textile and design techniques like Chikankari, Ajrakh, Ikat, and Jamdani through modern retail experiences.

Known for its collaborations with over 70 craft clusters across the country, Jaypore offers customers an opportunity to experience timeless artistry interpreted for the contemporary lifestyle. The new Chandigarh store is designed to reflect the brand’s ethos—elegant, culturally grounded, and authentically Indian.

This milestone highlights Jaypore’s steady growth as a brand that bridges the gap between traditional craftsmanship and modern sensibilities, bringing customers closer to a curated world of artisanal luxury. With the Chandigarh store now open, residents can experience Jaypore’s unique offering and join a growing community that celebrates design with soul.