Apparel Group, a leading global fashion and lifestyle retail conglomerate, has announced the launch of the iconic British menswear brand Ben Sherman in India. This strategic move is part of Apparel Group's multi-brand licensing agreement with Marquee Brands LLC, aiming to expand the presence of premium fashion labels across the GCC and Indian markets.

Established in 1963 by Arthur Benjamin Sugarman in Brighton, England, Ben Sherman quickly became synonymous with British youth culture. The brand's distinctive button-down shirts, inspired by American Ivy League styles and infused with vibrant colors and patterns, resonated with the 'Mod' movement and other subcultures, cementing its place in fashion history. 

Over the decades, Ben Sherman has evolved, offering a range of menswear that includes shirts, suits, outerwear, and accessories. Its commitment to quality craftsmanship and modern British style has garnered a global following. 

The introduction of Ben Sherman to the Indian market reflects Apparel Group's dedication to bringing renowned international brands to new audiences. With a robust retail network and a deep understanding of regional consumer preferences, Apparel Group is poised to offer Indian customers access to Ben Sherman's rich heritage and contemporary designs.

This launch not only enriches India's premium fashion landscape but also underscores the growing demand for global brands that blend tradition with modernity. Indian consumers can now experience Ben Sherman's legacy firsthand, embracing a brand that has defined British menswear for over half a century.