SUSTAINABLE STORE NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - June 2, 2025 | 375 4 minutes read
With the inauguration of its newest retail store in Delhi, Being Human Clothing is thrilled to offer customers a unique blend of contemporary fashion and social consciousness. The new store is not just a shopping space but an immersive experience, inspired by nature and grounded in the brand’s commitment to doing good.
Located in one of Delhi’s premium retail hubs, the store’s design concept draws heavily from the ‘Bird’s Nest’ philosophy, a symbol of warmth, creativity and sustainability. Just as birds create nests using a variety of available materials, the store integrates recycled elements, organic textures, and nature-inspired colors to reflect an earthy, welcoming space. This aesthetic is reflected across the store’s design elements from the monochrome color used in the 40 feet long façade to the soft, warm lighting that accentuates textures and highlights the Being Human’s pieces.
The interiors are structured around four key elements: The Facade, The Shell, Product Display, and an Engagement Zone. The shell of the store replicates the inside of a nest, textured, grounded and calming enhanced by neutral tones. These colors not only create a soothing ambiance but also allow the clothing to take center stage. The product displays are floor-to-floor and floor-to-wall displays made from recycled materials.
At the heart of the store lies the Engagement Zone, a dedicated space for denims that serves as a centerpiece of both fashion and purpose. It also includes a charity display that showcases Being Human, The Salman Khan Foundation’s commitment to healthcare and education for the underserved. Strategic decals and storytelling elements reinforces the brand’s impact and invites shoppers to be a part of Being Human’s philanthropic journey.
“The launch of our new store in Delhi marks an exciting chapter in our growth journey. Delhi has always been a vibrant and fashion-forward market, and we’re thrilled to bring our unique blend of style and social purpose to the capital city. This store embodies our vision to create spaces that are not only retail destinations but also reflect our commitment to doing good. As we expand, we remain focused on building connections with our customers through meaningful experiences that go beyond fashion.” shares Ayaan Agnihotri, Whole-time Director at Being Human Clothing.
Sohail Khan adds, “From the very beginning, Being Human was about more than just fashion, it was about compassion, connection, and community. This new store in Delhi is a reflection of those values, offering people a space to shop with purpose and make a real difference in the lives of others.”
The launch of this store is a milestone in Being Human’s mission to redefine fashion as a tool for change. With every purchase, customers contribute to meaningful initiatives that serve to support and empower the underprivileged. The new store stands as a testament to the brand’s belief that style and substance can go hand in hand offering fashion that feels good and does good.