BESTSELLER India has officially announced the appointment of Sumit Dhingra as the new CEO & Country Director, marking a strategic move to strengthen the brand’s growth trajectory and leadership in the Indian fashion landscape. The announcement was made via the company’s official LinkedIn page, underlining its commitment to transparency and direct engagement with the fashion and business community.

With a proven track record of leadership and a deep understanding of the apparel and retail sectors, Sumit brings with him a wealth of experience and a strong vision for the brand’s future in India.

Sharing his thoughts on the new role, Sumit Dhingra said: "This opportunity is both humbling and exciting. The groundwork laid by the team so far is truly inspiring, and I'm excited to contribute to the next phase of our journey, driven by meaningful growth, innovation, and new possibilities."

His appointment signals a renewed focus on purposeful innovation, dynamic leadership, and continued excellence in customer experience. As BESTSELLER India embarks on this new chapter, the company remains committed to shaping the future of fashion in India with integrity, creativity, and a strong sense of purpose.