ARKS, Ranbir Kapoor's premium lifestyle brand embodying a philosophy of quiet confidence, enters a new dimension of self-expression with the launch of their first-ever fragrance: ARKS Day. Known for its elevated approach to everyday essentials, ARKS now enters a defining chapter—extending its signature minimalism into the realm of scents.

ARKS Day is more than just a fragrance—it's the final, invisible layer before you step out the door. Crafted to reflect quiet confidence and understated elegance, the scent is gender-inclusive, versatile, and aligned with ARKS' timeless ethos. Fresh and citrusy with woody undertones, the scent ends with a smooth, musky finish. Rooted in the label's philosophy of simplicity, balance, and self-assuredness, ARKS Day offers a sensory extension of the curated lifestyle the brand represents and echoes.

This launch marks the beginning of ARKS' sensory chapter, expanding the brand's offering from tangible textures to evocative scents—each designed to complement the curated wardrobe and lifestyle that ARKS represents.

Commenting on the new launch Founder Ranbir Kapoor, ARKS said, "ARKS Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It's familiar, grounding, and made for those who carry their world with quiet strength."

"ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It's a strategic step—extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers. This launch is a natural progression in our journey to shape a lifestyle brand that goes beyond clothing—into the realm of personal, elevated experiences," said Abhinav Verma, Co-founder & CEO, ARKS.

The launch is layered by a campaign film that echoes the brand's spirit of effortless cool and quiet confidence. For the first time, a brand talks about the story behind the making of the fragrance. The launch campaign is front lined by founder Ranbir Kapoor along with the community brand advocates coined as the 'ARKS Insiders'. This community includes Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Koul (Music Artist & Actor).