Vasundhra Raj, the luxury jewellery brand known for blending traditional Indian craftsmanship with a refined contemporary aesthetic, has announced the opening of its flagship store in Noida. Located in the heart of Sector 18—one of the city’s most vibrant commercial and cultural districts—the new boutique marks a significant milestone in the brand’s retail journey.

Following the success of its debut store in Delhi, this second outlet has been designed to offer an immersive experience that reflects Vasundhra Raj’s core philosophy: preserving the richness of Indian heritage while reimagining it for the modern consumer. The flagship store embodies the brand’s distinctive design language rooted in understated luxury and soulful craftsmanship.

“This journey began with a heartfelt desire to revive handcrafted jewellery that feels personal, soulful, and deeply rooted in culture. The warmth we’ve received in just one year has been truly humbling,” said Vasundhra Raj, Founder & Creative Director. “Launching our debut store in Delhi followed by our flagship in Noida marks an important milestone, not just in terms of expansion, but in how we’re able to bring our universe closer to the people who connect with it. As we continue to expand thoughtfully, I’m excited to carry this vision forward with the same purpose that started it all.”

The opening of the Noida flagship signals the beginning of a new growth phase for the brand. Plans are already underway for additional store launches, including a forthcoming flagship in Jaipur—a city that has long inspired the brand’s design sensibilities with its royal heritage, ornate architecture, and legacy of fine jewellery-making. Another boutique is also expected to open soon in a premium retail destination within Noida.

Further cementing its commitment to strategic growth, Vasundhra Raj has announced its intention to open 25 stores over the next two years across India. This expansion will span major cities including Mumbai, Hyderabad, Bangalore, Chennai, Pune, Lucknow, Coimbatore, and Chandigarh, with a focus on key state capitals and leading urban centres.

Since its inception, Vasundhra Raj has emerged as a significant voice in India’s luxury jewellery space, playing a pivotal role in reviving and celebrating Indian jewellery traditions for the global stage. The brand continues to strengthen its position with a thoughtful, purpose-driven approach to design and retail.