In a powerful affirmation of purpose-driven collaboration, Indo Era hosted ManMohan Singh, Group Executive President (Chief Marketing Officer) – Aditya Birla | Cellulosic Fibres, for a thought-provoking interaction that reinforced the shared vision between the two brands towards sustainability in fashion. The visit, which took place on the eve of World Environment Day, was more than symbolic — it marked a pivotal moment of reflection and recommitment to planet-first values.

Srishti T., Co-founder and CEO of Indo Era, took to LinkedIn to share highlights of the interaction and express heartfelt gratitude to Mr. Singh for his leadership and vision. “We had the honour of hosting the visionary force behind sustainable fashion in India — the driving mind and heart of LIVA,” she wrote. “This wasn’t just a visit — it was a shift in mindset.”

The interaction served as a catalyst for renewed purpose in Indo Era’s long-standing partnership with LIVA, which spans over five years. Srishti underscored that the collaboration now moves forward with deeper intent, rooted in conscious fashion, aggressive sustainability action, and collective responsibility.

Mr. Singh’s visit resonated deeply with the Indo Era team, inspiring them to not just speak of sustainability, but to embody and act upon it. His efforts to empower brands like Indo Era with sustainable innovation and marketing platforms were appreciated by the leadership team.

In her World Environment Day message, Srishti further noted: “Sustainability isn’t an option anymore — it’s the future we must all choose to design.”

The visit also reaffirmed the strong partnership between LIVA by Birla Cellulose and Indo Era, spotlighting a shared commitment to making sustainable fashion not just aspirational, but accessible and actionable.