Mini Klub, India’s trusted brand for premium kidswear, proudly announced the launch of its new Company-Owned Company-Operated (COCO) store at LP Savani Road, Surat. The opening marks another milestone in the brand’s retail expansion strategy, reinforcing its commitment to bringing thoughtfully designed, high-quality apparel for children across India.

The newly inaugurated store in Surat will cater to the growing demand for stylish, comfortable, and responsibly made clothing for newborns, infants, toddlers, and kids up to 8 years. The launch was met with enthusiastic support from the Mini Klub team and local community, celebrating a shared milestone in the brand’s growth journey.

Speaking on the occasion, a spokesperson from Mini Klub said, “This launch is a testament to the relentless efforts of our team and the trust our customers place in us. With every new store, we aim to get closer to families and become a part of their daily lives—offering not just products, but a promise of comfort, safety, and style for every child.”

Founded in 2013, Mini Klub is part of First Steps Babywear, a division of the India Knit Fair Group. The brand has quickly risen to prominence for its wide-ranging product portfolio that includes bodysuits, sleepwear, tops, bottoms, dresses, outerwear, and accessories—all designed to meet international quality and safety standards. Known for using soft, breathable fabrics and sustainable production methods, Mini Klub is favored by discerning parents seeking the best for their little ones.

Mini Klub currently has a growing retail presence with 100+ exclusive brand outlets (EBOs) and a strong presence in large-format stores such as Shoppers Stop, Lifestyle, and Reliance Trends. The brand also reaches customers through leading e-commerce platforms including Amazon, Flipkart, Myntra, and its own website.

With the launch of the Surat COCO store, Mini Klub reaffirms its mission to make premium kidswear more accessible across India, while continuing to innovate and set new benchmarks in the children’s apparel segment.