NEW COLLECTION GLOBAL
HERZOGENAURACH, GERMANY
By IFAB MEDIA - NEWS BUREAU - June 10, 2025 | 59 2 minutes read
There’s something about being outside, moving, tuning in to your body and the terrain underfoot. It’s not just about adventure. It’s about the clarity that comes with motion, the focus you find when the only thing that matters is your next step. That’s the mindset behind the second collaboration between PUMA and HELIOT EMIL.
Designed through the lens of function and minimalism, this collection lives at the intersection of utility and design. The pieces are all-black, technical, minimal. A sleeveless top and shorts that feel like a uniform. Oversized accessories that carry what you need, and nothing more. Footwear built with purpose. The Deviate Nitro Elite Trail is reimagined with a one-piece upper and a quick-pull toggle instead of laces. Less distraction, more intention.
This collection isn’t loud. It speaks through precision, through the weight of materials, through the way things move when worn. Items like the technical vest and the lightweight jacket are built for performance, but they carry that same sense of subtle utility: articulated, ergonomic, ready for whatever direction the day takes. Every detail is engineered for movement.