In a first-of-its-kind celebration, CaratLane, India’s leading omnichannel jewellery brand—teamed up with experiential advertising experts Xperia Group to honour the dedication and grace of flight attendants on National Flight Attendant Day, May 31st. The occasion saw the unveiling of CaratLane’s new "Runway" Collection—dedicated to the service and sacrifice of women in flight crew.

To mark the day, Xperia Group transformed the Delhi airport into a glamorous stage, laying out an exclusive red carpet experience for flight crews as they prepared to board. Adding a dash of star-studded excitement, life-sized mannequins equipped with automated cameras acted as paparazzi, capturing candid moments and elevating the atmosphere to one of true celebrity glamour. The flight attendants were treated to a dazzling, immersive welcome that celebrated their tireless service and commitment.

Shaifali Gautam, Chief Marketing Officer at CaratLane, added, "CaratLane - A TATA Product, has recently unveiled a groundbreaking new jewellery collection, Runway, celebrating the spirit, ambition, and elegance of women in aviation. We introduced Runway at major airports through a unique red carpet campaign to pay our tribute to the trailblazers who make our skies safer & smarter every single day. The overwhelming response encourages us to keep celebrating these everyday stars."

Saibal Gupta, Managing Director of Xperia Group, shared his enthusiasm: "We are fully aware that flight crew are an integral part of modern day travel. May 31st is declared as the National Flight Attendant Day. Hence to recognise the unfaltering service and sacrifice of flight attendants who ensure safety, comfort and handling even emergency like situations, we needed to make them feel special and recognise their efforts. The campaign caught the fancy of all at the airport and immensely delighted the flight crew who gave a thumps up". Additionally, a whole lot of banners and branding etc were put up to create visibility of the CaratLane brand."

The collaboration also included vibrant banners and brand activations at key airport touchpoints, amplifying visibility and engagement with CaratLane’s fresh offering. Customers intrigued by aviation, travel, and such bold designs can explore the collection online, or in select stores across India.