Indulekha, a trusted name in Ayurvedic scalp care for years, has long been known for its iconic Ayurvedic scalp care solutions that have delivered visible results to millions. Building on this legacy, the brand is now poised to disrupt the scalp care segment with the launch of its new premium range—Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum. This strategic launch marks a pivotal evolution in Indulekha’s journey, positioning from traditional oil-based care to clinically inspired, results-driven Ayurvedic solutions. With proven efficacy in addressing hair fall and dandruff concerns, the new scalp serums reinforce the brand’s commitment to delivering effective, premium scalp care while staying rooted in Ayurvedic science.

“While Indulekha Oil continues to be trusted by millions, the idea behind this launch was to expand our offering by entering the scalp serum category. With this launch, our vision is to evolve into an expert scalp care brand—one that seamlessly blends the time-tested efficacy of Ayurvedic science with a contemporary format focused on efficacy, sensorial experience, and everyday ease of use. Serums are a strategic fit for Indulekha and seamlessly fit into its portfolio of efficacious scalp care solutions.” said Sairam Subramanian, VP Hair Care, Hindustan Unilever Limited

Indulekha Bringha Hair Growth Treatment Scalp Serum is a clinically proven Ayurvedic solution that helps grow 11,000 new hair in 3 months, as validated by a 2024 independent clinical study. Co-developed with Ayurvedic experts, it contains 4.6% Bringha + Complex containing potent herbs like Bringha, Brahmi, Rosemary, Amla, Aloe, Curry Leaves, and Pudina. These ingredients are slow-cooked using traditional Arka and Kashayam Vidhi to retain their efficacy. The serum combats hair loss (Khalitya) by addressing oxidative stress, supporting scalp health, and preventing hair thinning.

Indulekha Svetakutaja Dandruff Treatment Scalp Serum is a clinically proven Ayurvedic Proprietary Medicine that effectively treats recurring dandruff within 2 weeks, as confirmed by a 2023 independent clinical study. Co-created with Ayurvedic experts, the serum contains a potent 1.7% Svetakutaja + Complex, blending powerful herbs like Svetakutaja, Lemongrass, Orange, Pudhina, Amla, and Neem, processed using traditional Arka and Kashayam Vidhi. It targets Malassezia and external aggressors, while also relieving itchiness, dryness, and improving scalp barrier health.

Indulekha’s newly launched serums feature thoughtfully upgraded packaging that strikes a balance between modern sophistication and Ayurvedic authenticity. The premium design reflects the brand’s evolution, marking a bold step into the advanced scalp care segment. This refreshed visual identity not only enhances shelf appeal but also reinforces Indulekha’s commitment to innovation rooted in traditional wisdom. By blending heritage with a sleek, contemporary look, the brand sets the tone for a new era in Ayurvedic haircare that is both effective and aesthetically appealing.