House of Aurae, a new-age fragrance brand, makes its debut with an invitation to rediscover the most personal accessory you’ll ever wear: your fragrance. This isn’t just another pretty bottle on your shelf. This isn’t just fragrance. This is a whisper of who you are, a signature before a word, an impression that lingers long after you’ve left the room. House of Aurae is a celebration of individuality.

House of Aurae proudly sources its high-quality fragrance oils from France, renowned for its centuries-old perfume craftsmanship. These precious oils are then artfully blended and bottled in India, specifically formulated to suit the unique demands of Indian weather, also  reflecting the brand’s dedication to international quality and aesthetic refinement. The result? A long-lasting fragrance with a staying power of up to 10 hours, made for the rhythm of Indian life. With a 30% perfume concentration, each scent offers extrait de parfum-level intensity, ensuring richness and depth with every spritz. Designed as unisex, House of Aurae’s fragrances are made to complement every individual’s unique aura. The brand is committed to educating fragrance lovers—seasoned or new—about notes, layers, sillage, and stories. Because your fragrance shouldn’t just smell good, it should say something real.

“The fragrance industry is rich with creativity, yet often the deeper connection between scent and self gets overlooked. At House of Aurae, we’re shifting that narrative. We believe fragrance is personal, emotional, and deserves understanding. That’s why we’re committed to educating people on how scent works on their skin, its notes, layers, and lasting power.  One of our most exciting innovations is our hair mist, a category still largely untapped in India. For us, it’s not just a product; it’s a statement. Your hair moves with you, catches the air, and leaves behind a trace. Scenting it is both functional and poetic. We’re not selling trends; we’re offering a ritual of self-expression.” said Ishi Agarwal, Founder, House of Aurae. 

Explore a collection that speaks in notes and silences:

Because your presence moves through more than one moment, House of Aurae offers a layered collection designed to accompany you throughout the day:

• Eau de Parfums – Long-lasting fragrances crafted with French oils, tailored for Indian weather, and housed in premium packaging imported from Dubai.

• Body Mists – Light and refreshing, like soft summer rain, perfect for subtle everyday wear.

• Hair Mists – A rare luxury in the Indian market designed to scent your strands gently while adding shine and movement with every breeze.