Indriya, the fine jewellery brand from the Aditya Birla Group, has announced the launch of its newest store in Aundh, Pune. Situated at Ozone Park on ITI Road, the store adds to the brand’s growing footprint in Maharashtra, marking its sixth outlet in the state. This new location strengthens Indriya’s presence in one of India’s most style-conscious markets and continues its commitment to offering premium Indian fine jewellery in vibrant urban centres.

 

Indriya is a contemporary jewellery brand that blends traditional artistry with modern design sensibilities. It caters to the evolving aesthetic of Indian consumers who value heritage but seek expressions that align with their lifestyle today. With over 20,000 designs across gold, diamonds, polki, and temple jewellery, Indriya has emerged as a destination for everything from everyday essentials to statement bridal pieces. Each piece is designed to reflect beauty, meaning, and craftsmanship, making Indriya an elegant choice for women who see jewellery as both adornment and self-expression.

 

The new Aundh store is a thoughtfully designed retail space that offers a warm and immersive shopping experience. Spacious interiors, curated displays, and customer-first services such as personal styling and trousseau consultations ensure that patrons can explore and engage with jewellery in a relaxed, elegant setting. Every product is BIS-hallmarked, and diamonds are individually certified, underlining the brand’s strong focus on quality and trust.

 

Indriya has quickly carved a niche in the luxury retail segment by prioritising transparency, ethical sourcing, and refined design. This expansion is in line with the brand’s vision to make high-quality, design-led Indian jewellery available across the country, especially in emerging urban centres. With this launch in Aundh, Indriya reinforces its role as a contemporary jewellery house rooted in Indian tradition yet crafted for today’s discerning customer.