Indian women’s denim and western wear brand Kraus Jeans has announced the opening of two new Exclusive Brand Outlets (EBOs) in Delhi, increasing its nationwide count to 15 within just two weeks. The new stores, located at City Center, Rohini and Rajouri Garden Main Market, Delhi reflect the brand's ongoing growth and commitment to bringing perfectly tailored denim to its core customer base.

Founded in 2003 and headquartered in Thane, Maharashtra, Kraus Jeans has emerged as a premier national label focused on stylish, well-fitting denim and casual wear for modern Indian women. The brand operates both online and offline, with an established presence through its e-commerce website and presence in over 800 multi-brand outlets, alongside stand-alone stores in major cities such as Mumbai, Pune, Hyderabad, Noida, Bhopal and Borivali. 

In a LinkedIn announcement, a Kraus Jeans official celebrated the achievement: “Fast Fashion. Faster Growth. | Kraus Jeans Hits 15 EBOs and Counting! … At Kraus Jeans, we’re proud to be a homegrown brand dedicated to creating the perfect fit for every Indian woman.”

Kraus’s expansion in Delhi reinforces its strategic focus on urban markets. Beyond denim, the brand’s product line includes western tops, jackets, trousers, joggers, and more—designed to meet the evolving demands of a young, fashion-conscious demographic .

A spokesperson added that six more EBOs are planned over the next two months across key cities, driving the brand’s ambition to become a go-to fashion destination that prioritizes comfort, confidence, and style for Indian women.

With this accelerated retail expansion, Kraus Jeans continues to demonstrate that homegrown brands can succeed in delivering tailored fashion experiences through a mix of physical and digital presence, all while retaining authenticity and customer trust.