Aukera, a pioneering Indian lab grown diamond jewellery brand, is accelerating its expansion with the launch of two new physical stores in Greater Noida and Bengaluru. This strategic move is a testament to the brand's commitment to growth and solidifying its leadership in the grown diamond jewellery segment. With these recent additions, Aukera's offline retail portfolio will expand to 13 stores across Bengaluru, Hyderabad, and NCR, further establishing its presence in key markets. The shift towards lab-grown diamonds is evident in IGI India's revenue composition, where certifications for grown diamonds now contribute nearly 60% of the business.

This prime locations for both stores are poised to drive footfall and enhance brand visibility. The Greater Noida store is strategically situated at Gaur City mall, a bustling hub within the Gaur City Township. Covering over 1100 sq. ft., the store leverages the mall's popularity, which is frequented by discerning locals, offering a diverse range of shopping, dining, and entertainment options. On other hand, Aukera's 1500 sq. ft. store in Bengaluru is situated on Sarjapur Road, one of city's fastest-growing micro-markets, allowing it to effectively cater to the local customer base, particularly young millennials residing and working in the area.

The understated yet elegant décor details at both stores perfectly complement Aukera's subtle yet statement making jewellery pieces. The extensive collection at the newly launched stores features bespoke necklaces, rings, earrings, bracelets, and more, showcasing the brand's uncompromised quality, forward-thinking designs, and exceptional craftsmanship – a trend setter in the industry.

Also adorning the display at both stores will be Aukera's annual Big Rock Fest featuring 'Champagne Diamond collection', a curated selection of exquisite pieces that showcase the beauty and rarity of champagne diamonds in various sizes ranging from 1-20 carats and in various shapes such as cushion, emerald, heart, oval, radiant, pear and many more.

Speaking at the expansion, Lisa Mukhedkar, Founder and CEO of Aukera, said, "We are overwhelmed with the phenomenal response we have received at our retail stores across India. The love and enthusiasm for our grown diamond jewellery collections underscore a significant interest in conscious luxury choices and we are proud to be at the forefront of this movement. Strengthening our presence in two key markets marks a momentous occasion for us as it coincides with the launch of our exclusive Champagne Diamond collection. The collection is extremely close to our heart and each piece has been crafted with precision and attention to detail, reflecting the brand's commitment to highest quality and design excellence. We are certain that it will resonate with all jewellery connoisseurs of both regions."