German footwear brand BIRKENSTOCK has marked a significant milestone in its India journey with the launch of its 50th mono-brand store at Phoenix Palladium Mall, Mumbai. The announcement was made via the company’s official LinkedIn page, highlighting India as one of the brand’s most expansive and dynamic global retail markets.

 

Since entering the Indian market, BIRKENSTOCK has witnessed rapid and sustained growth, now operating 50 exclusive stores across 27 cities. This expansion has firmly positioned India as a key growth driver in the APAC region, reflecting strong consumer demand and increasing affinity for the brand’s timeless design, comfort, and craftsmanship.

 

The new store, which opened its doors on June 10, spans 1,100 sq. ft. and embodies BIRKENSTOCK’s global retail identity — clean, minimal, and purposefully designed. Shoppers can explore the brand’s most comprehensive product assortment to date, including seasonal icons, evergreen classics, new silhouettes, and the exclusive BIRKENSTOCK 1774 premium line.

 

Commenting on the brand’s momentum in India, the post highlighted that 15 new stores were launched over the past year alone, with five to seven additional stores planned before the end of the current fiscal year. This consistent expansion underscores the brand’s commitment to delivering high-quality products through thoughtfully curated retail spaces for Indian consumers.

 

Located at Senapati Bapat Marg, Lower Parel, the Phoenix Palladium store brings BIRKENSTOCK’s iconic heritage of comfort and craftsmanship to one of Mumbai’s most prestigious retail addresses, offering both loyal customers and new shoppers an elevated experience rooted in functionality and style.