In a significant step towards strengthening its luxury retail footprint, iconic Indian fashion label Ritu Kumar, in collaboration with Reliance Brands Limited, has announced the opening of its latest Ri Ritu Kumar boutique in the upscale locality of Banjara Hills, Hyderabad. The announcement was officially shared by the brand’s representative via its company’s LinkedIn page.

Located at Shop No. 8/2/598/A/9, Road No. 10, Ground Floor, the newly unveiled boutique brings the elegance and artistry of Ritu Kumar’s couture designs to the heart of Hyderabad’s luxury shopping district. The store features an expansive display of the brand’s signature designs—from intricately embroidered lehengas and bridal couture to artisanal sarees and fusion wear, crafted using heritage Indian textiles and refined contemporary silhouettes.

Founded by Padma Shri awardee Ritu Kumar in 1969, the brand has long been a trailblazer in the Indian fashion industry. Known for reviving and modernising traditional crafts, the label blends hand-block printing, zardozi, and heritage weaves with contemporary aesthetics to create timeless and sophisticated collections. Over the years, Ritu Kumar has become synonymous with refined elegance and has built a global reputation for craftsmanship and cultural authenticity.

The Ri Ritu Kumar line represents the luxury segment of the brand’s portfolio, catering to a discerning clientele seeking elevated couture rooted in Indian tradition. The boutique’s design reflects this ethos with its minimalist interiors, soft lighting, and curated layouts that allow each piece to stand out. It is also in sync with today’s preference for more open, clean, and minimalistic luxury retail environments.

The launch of the Hyderabad boutique comes under the strategic expansion being led by Reliance Brands Limited (RBL), which acquired a majority stake in Ritika Pvt Ltd—Ritu Kumar’s parent company—in 2021. This partnership has been instrumental in driving growth for the brand across metros and luxury markets in India.

The LinkedIn post shared by ist company official announcing the opening read, “Hi Folks!! We have opened our RI Ritu Kumar Luxury Store in Banjara Hills, Hyderabad.”

With over 90+ stores across India and international locations, and multiple sub-brands including Label Ritu Kumar, RI Ritu Kumar, Aarke, and Home by Ritu Kumar, the brand continues to evolve with a strong focus on retail innovation, digital presence, and design excellence.

This new store in Hyderabad further cements Ritu Kumar’s legacy as one of India’s most respected design houses and signals its ongoing commitment to celebrating Indian craftsmanship through a modern luxury lens.