MARS Cosmetics, India’s fastest-growing beauty brand, proudly joins the Bollywood Hungama Style Icons Awards 2025 as the Official Beauty Sponsor. To mark the occasion, the brand also launched MARS Premier League, an online beauty competition inviting talent from across India to display their makeup skills . The winner, Ms. Anupreet from Delhi, won ₹100,000 in prize money, an opportunity to walk the red carpet at the Bollywood Hungama Style Icon Awards, and a meet-and-greet session with Varun Dhawan.

From the start of MARS Cosmetics’ core value of “Makeup for Everyone,” the MARS Premier League, a platform where in competition winners had the opportunity to express their imagination in a fast-paced vehicle similar to sport. The competitors were invited to represent one of eight IPL sets, each to be matched against the City Paradise Eyeshadow Palettes, by designing dramatic make-up art infused with the atmosphere and the spirit of their cities.

Rishabh Sethia, Director and Business Administrator at MARS Cosmetics  “We’re always looking at opportunities to pair beauty with moments in culture that truly resonate with our fans. The IPL is a sporting event, of course, but it’s also a celebration of passion, community, and high-level energy. We brought that same energy into the world of makeup with the MARS Premier League. It was not competition; it was a moment for creativity, for self-expression, and for everything glamorous.” 

 

The competition assessed participants in four rounds, with the first three rounds done online and open to all competitors from across the country. Not only could the fans vote for their favorite, but it was an overall extremely interactive competition. The final round was offline and consisted of creators and influencers, as well as a jury of experts, including Aditi Dubey, Vandana Sehgal, and Anupreet. 

To celebrate the colorful diversity of India, the MARS Paradise Eyeshadow Palette takes inspiration from the rich hues of cultures in various regions. Like the Mars Premier League competition, which opened its doors to talent from all over the country without borders, the palette embodies the spirit, energy, and uniqueness of India. Every carefully crafted shade tells a distinct story, with customers able to unleash their individual expression and still identify with a broader cultural tapestry. With particular color palettes drawn from different Indian cities, Mars not just respected local notions of beauty but also bridged emotions, helping individuals across the country feel seen and appreciated.

While MARS remains quiet about whether it will make the MARS Premier League an annual event, triumph in this very first year has already set a new benchmark for beauty marketing that harmonizes cultural sensitivity, entertainment, and mutual social connection in just the same way that MARS can.