The House of Rare, a pioneering fashion collective redefining Indian style with modernity, confidence, and individuality, proudly announces the launch of its new flagship store in Hyderabad’s upscale Banjara Hills.

This marks a significant milestone in the brand’s ongoing national expansion, as it continues to build immersive retail destinations across India.

Following the successful debut of its first The House of Rare store in Hyderabad at the Rajiv Gandhi International Airport, the new Banjara Hills location marks a significant step forward in the brand’s commitment to connecting with one of India’s most fashion-forward and culturally rich cities.

Spread across 10500 square feet and spanning four thoughtfully designed levels, the new store brings together all four verticals under one experiential roof:

● Rare Rabbit – Progressive menswear for the evolved modern man.

● Rareism – Chic, effortless womenswear that celebrates individuality.

● Rare Ones by Rare Rabbit – Stylish and expressive clothing for boys aged 6–16.

● Rare’Z by Rare Rabbit – A bold new expression of footwear and streetwear for the design-forward consumer.

Launching alongside the new flagship is the Spring/Summer ’25 Collection, featuring breezy linens, bold silhouettes, and a vibrant footwear range inspired by evolving urban lifestyles. Notably, Rare’Z by Rare Rabbit debuts its first open-footwear line, tailored specifically for South Indian climates and sensibilities, an exciting step in regionalized design. “Hyderabad is a city that appreciates craftsmanship, culture, and style. With the Banjara Hills store, we’re taking a significant step toward creating inclusive spaces that cater to the evolving shopping needs of the entire family.  From menswear, womenswear to kidswear and lifestyle essentials, this store brings the full Rare universe under one roof, making it a destination where families can explore, shop, and connect. It’s more than just a shopping destination, it’s a curated fashion ecosystem and a model for the experiences we plan to bring to cities across India,” said Lavish Soni, Chief Business Officer – Retail, The House of Rare.

The store’s futuristic interiors are an embodiment of The House of Rare’s design-forward philosophy. Pristine white walls serve as a gallery-like backdrop for expressive fashion, while soft architectural curves, mirrored installations, and elevated zoning create an environment that feels both intimate and avant-garde. The space seamlessly fuses art, architecture, and apparel, offering a truly immersive retail experience. This launch is part of The House of Rare’s larger strategy to deepen its presence across high-potential cities, including Tier 2 and Tier 3 markets. With over 170 stores already operational and a strong e-commerce presence, the brand continues to blend scale with soul, crafting distinctive experiences that bring premium design to everyday wardrobes.