Sleepfresh, a mattress brand in India, has entered the seating solutions market with a new range of sofas, recliners, and sofa beds under its home label, Raunak Homes. This move expands the company from focusing on sleep products to offering broader home comfort solutions.

With over 27 years of experience in polyurethane foam and rubberised coir, and decades as raw material suppliers to the seating industry, Sleepfresh’s move into finished seating products is a planned expansion. The new line will be made entirely at its new plant in Howrah, West Bengal, with a monthly capacity of 1,200 units, following a 0% outsourcing policy to maintain control over production and design.

“We have always envisioned reaching the end consumer directly with quality-driven, finished products. With this new vertical, we move closer to that vision — ensuring the same values of durability, affordability, and quality that have defined us in sleep, now extend to seating as well,” says Raunak Agarwal, executive director of Raunak Coirs, the parent company of Sleepfresh Mattress.

The Raunak Homes range will start with sofas, recliners, and sofa beds for residential and commercial use. The products are developed by an in-house team with help from experienced designers and international partners. Sleepfresh focuses on ergonomic design, sustainable fabrics like bamboo and jute, and durability, while keeping prices affordable for the Indian middle class.

Sleepfresh continues its campaign featuring actress Vidya Balan in three films highlighting the brand’s mattress technologies: Vibrotech, Spacertech, and Actireact. These technologies, exclusive to its sleep products, reflect the company’s focus on research and development, combining comfort with science and sustainability.

“I’ve always believed that comfort is not a luxury — it’s a necessity,” said Vidya Balan. “What I admire about Sleepfresh is their honesty — they don’t chase gimmicks. They test, refine, and only launch when they’re absolutely sure the product will stand the test of time. I’m proud to be part of a campaign that’s rooted in real innovation and everyday Indian needs.”

Sleepfresh views this expansion as part of its long-term growth strategy. The rollout will happen in phases, starting with key regional markets to improve logistics and service. While its existing network of over 2,000 retailers and 35 exclusive outlets will be included over time, Raunak Homes will focus on partners in the furniture and home solutions sector.

“This expansion is not just about business. It’s about deepening our connection with customers and becoming part of more spaces in their lives — from bedrooms to living rooms,” says Raunak Agarwal, executive director of Raunak Coirs.