PRAJAKTA KOLI BATA FLOATZ CLOGS FLOFOAM CUSHIONING DUAL DENSITY SOLES ARCH SUPPORT COMFORT STYLE MONSOON WATERPROOF LAUNCH CAMPAIGN DEEPIKA DEEPTI HEAD OF MARKETING CONTENT CREATOR MUMBAIKAR MODERN LIFESTYLE YOUTH ACCESSIBLE PRICE AIRPO NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - June 26, 2025 | 62 2 minutes read
In a light-hearted, slice-of-life video, Prajakta Koli steps into the role of a quirky news reporter with one stylish PSA: “Floatz is your go-to, come rain or shine!” From impromptu errands to airport look check-ins, the latest Floatz Clogs from the house of Bata are designed to keep up with your every move. With smart tech like FloFoam cushioning, Dual Density soles, and unbeatable arch support, comfort has never looked this good.
Deepika Deepti, Head of Marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you're navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Prajakta Koli, Actor & content creator added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart, from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata - a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”