FILA redefines street-luxe mornings with the launch of ASHER, a bold silhouette built for the pace of sunlit cities and slow sips between café stops. Designed for the ones who chase the AM rush, from matcha runs to mid-morning raves, Asher is a statement sneaker for those who curate their day with intention and style.

Infused with Dynacush technology, the Asher blends all-day comfort with elevated aesthetics. Its sculptural upper and exaggerated outsole embody the balance of form and function, making it perfect for sidewalk brunches, gallery strolls, and parkside hangs. No performance hype, just quiet flex.

This drop comes in easy-to-wear colourways made for everyday moments. A clean, tonal take in crisp White-on-White, made for minimalists; that’s crisp and clean, a statement Matte Black and midnight tone for a sharper city look that’s bold and sleek.

The drop also introduces three distinct colourways: Tuscan Green, a clean, go-with-everything palette for coffee-to-co-working fits; Amalfi Blue, a soft and subtle shade for that early glow or matcha vibe; and Roman Red, an unapologetic statement for those who make a bold statement at brunch tables and street corners alike.

Available at FILA stores, Foot Locker, Metro, Mochi, and online, the launch is supported by immersive in-store visuals and creator-led storytelling rooted in the rhythm of daytime culture.