YSF Global, the progressive Indian fashion label known for its innovative menswear that bridges heritage craftsmanship with contemporary design, has proudly launched its latest signature offering — the MAKKHUN Shirt. Designed to be both a sartorial statement and a celebration of refined ease, the MAKKHUN Shirt embodies the brand’s core philosophy: effortless dressing with soul, structure, and story.

Crafted for the modern gentleman who values precision, personality, and practicality, the MAKKHUN Shirt is not just a garment — it is an experience in refined detailing and elevated comfort. The name "Makkhun," drawn from the colloquial Hindi word for butter, aptly reflects the shirt’s defining quality — a smooth, luxurious finish that glides effortlessly against the skin.

Each piece in the MAKKHUN Shirt collection is constructed with light weight, breathable fabrics designed to drape perfectly, offering wearers a tailored yet relaxed silhouette.

The cut is sharp, but never restrictive — perfect for day-to-night transitions, festive gatherings, creative workspaces and for funtimes . Subtle design elements such as minimal top-stitching, clean hemlines, structured collars, lend an understated luxury to the collection. Available in a curated palette of muted pastels, classic whites, earthy olives, and light cream, the collection balances versatility with distinction.

The MAKKHUN Shirt is available exclusively at the brand’s Fashion Studio Outlet, located at 128, A-Z Industrial Estate, Lower Parel, Mumbai – 400013. It will also be available soon on their official online store at www.ysfglobal.com.

Customers can experience personalized styling services at the YSF Gallery (studio) while exploring the complete YSF Global menswear and lifestyle range.

Speaking about the launch, Yogesh Shetty, Founder of YSF Global, shared: “With the MAKKHUN Shirt, we wanted to create a product that is as sophisticated as it is rooted in comfort. It’s a shirt that doesn't shout, but speaks volumes. We spent months refining the drape, texture, and feel — ensuring it performs beautifully in Indian climates while maintaining a globally relevant aesthetic. 

MAKKHUN is for the new-age man who wants to look sharp without compromising on ease. It’s for those who appreciate subtlety, finesse, and depth in their everyday wear.”

The launch of the MAKKHUN Shirt strengthens YSF Global’s vision of building a timeless menswear wardrobe grounded in Indian values but styled for the world. As the brand continues to evolve, collections like these affirm its commitment to offering thoughtfully designed clothing that resonates with today’s discerning, fashion-conscious men.