Youth-centric fashion brand Beyoung has officially launched its first exclusive store in Surat at VR Surat, a flagship lifestyle and retail destination in Gujarat. The news was shared by the Mall Management Leasing Team on their official LinkedIn handle, marking a significant step in the brand’s offline expansion journey.

Located on Dumas Road, VR Surat is home to a curated mix of premium brands, entertainment options, and experiential retail, making it an ideal setting for Beyoung’s foray into Surat’s dynamic and growing fashion market.

Founded in 2018 and headquartered in Udaipur, Beyoung has built a strong digital-first presence with its bold, youthful, and affordable fashion collections tailored for Gen Z and millennials. The brand offers a wide range of clothing and accessories across categories including t-shirts, shirts, co-ords, jeans, jackets, and ethnic fusionwear. With a focus on trend-led design and accessible pricing, Beyoung has successfully captured the attention of fashion-forward youth across India.

The launch of the VR Surat store aligns with Beyoung’s strategy to complement its strong online presence with a targeted offline retail footprint, enabling consumers to experience the brand physically and engage with its vibrant aesthetic in a more immersive way.

With the opening of this new store, Beyoung aims to serve the growing demand for contemporary, comfort-driven fashion in Surat—a city known for its textile legacy and increasingly style-conscious youth.