Bottega Veneta appoints Italian tennis player Lorenzo Musetti as brand ambassador. Musetti, ranked No. 6 in ATP singles in 2025, reached the 2024 Wimbledon and 2025 French Open semifinals. He is the 7th seed for 2025 Wimbledon. He won bronze in men’s singles at the 2024 Paris Olympics and helped Italy win the Davis Cup in 2023 and 2024.

Bottega Veneta’s announcement follows Musetti’s role in the ‘Craft is our Language’ campaign for the 50th anniversary of the Intrecciato weave. In the campaign, Musetti discusses the hand gestures in his sport and Italian heritage.

Born in Carrara, Tuscany, in 2002, Musetti won the 2019 Australian Open boys’ singles and reached the US Open juniors final the same year. He gained attention on the ATP Tour for his playing style. His new role with Bottega Veneta adds to his sportswear partnerships.